Logotipo visual identity project logo colors palette

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Created at 06/02/2020 07:34

The palette consists of Light, Dark, Semi dark colors. Accent colors #d0ebf8 and #770c1a. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #27424E (darkest) to #D0EBF8 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #27424E, #6C838D, #770C1A, #A1C4D2, #D0EBF8, #F07484

Palette Logotipo visual identity project logo colors palette combines 6 color codes:

HEX: #f07484, RGB: (240, 116, 132); HEX: #d0ebf8, RGB: (208, 235, 248); HEX: #770c1a, RGB: (119, 12, 26)

HEX: #6c838d, RGB: (108, 131, 141); HEX: #a1c4d2, RGB: (161, 196, 210); HEX: #27424e, RGB: (39, 66, 78)

Simplified version of palette colors

Shade of Light Coral, Tint of Light Blue, Tint of Maroon, Tint of Slate Gray, Shade of Light Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logotipo visual identity project logo colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f07484	#f07484	RGB(240, 116, 132)	—	—
#d0ebf8	#d0ebf8	RGB(208, 235, 248)	—	—
#770c1a	#770c1a	RGB(119, 12, 26)	—	—
#6c838d	#6c838d	RGB(108, 131, 141)	—	—
#a1c4d2	#a1c4d2	RGB(161, 196, 210)	—	—
#27424e	#27424e	RGB(39, 66, 78)	—	—

4 color pairs have low contrast and need improvement which may impact readability.