Logotipo visual identity project logo colors palette

The palette consists of Light, Dark colors. Accent colors #d0ebf8 and #770c1a. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #27424E (darkest) to #D0EBF8 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #27424E, #6C838D, #770C1A, #A1C4D2, #D0EBF8, #F07484

Palette Logotipo visual identity project logo colors palette has combination of 6 codes colors:

HEX: #f07484, RGB: (240, 116, 132); HEX: #d0ebf8, RGB: (208, 235, 248); HEX: #770c1a, RGB: (119, 12, 26)

HEX: #6c838d, RGB: (108, 131, 141); HEX: #a1c4d2, RGB: (161, 196, 210); HEX: #27424e, RGB: (39, 66, 78)

Simplified version of palette colors

Tint of lightcoral, Shade of lightblue, Shade of Maroon, Shade of slategrey, Tint of lightblue, Tint of darkslategrey

Color scheme was created by colorswall

Colors codes in palette

Logotipo visual identity project logo colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f07484	#f07484	RGB(240, 116, 132)	—	—
#d0ebf8	#d0ebf8	RGB(208, 235, 248)	—	—
#770c1a	#770c1a	RGB(119, 12, 26)	—	—
#6c838d	#6c838d	RGB(108, 131, 141)	—	—
#a1c4d2	#a1c4d2	RGB(161, 196, 210)	—	—
#27424e	#27424e	RGB(39, 66, 78)	—	—

4 color pairs have low contrast and need improvement which may impact readability.