Minimalist logo unique brand identity business design colors

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Created at 06/02/2020 08:02

The palette consists of Light, Dark colors. Accent colors #f4fc14 and #919701. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2C2418 (darkest) to #F4FC14 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

A varied palette: its hues are spread across about 140° of the color wheel.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #108C84, #279503, #2C2418, #919701, #97FC76, #F4FC14

Palette Minimalist logo unique brand identity business design colors combines 6 color codes:

HEX: #f4fc14, RGB: (244, 252, 20); HEX: #97fc76, RGB: (151, 252, 118); HEX: #108c84, RGB: (16, 140, 132)

HEX: #919701, RGB: (145, 151, 1); HEX: #279503, RGB: (39, 149, 3); HEX: #2c2418, RGB: (44, 36, 24)

Simplified version of palette colors

Shade of Yellow, Shade of Pale Green, Tint of Dark Cyan, Tint of Olive, Tint of Forest Green, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Minimalist logo unique brand identity business design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4fc14	#f4fc14	RGB(244, 252, 20)	—	—
#97fc76	#97fc76	RGB(151, 252, 118)	—	—
#108c84	#108c84	RGB(16, 140, 132)	—	—
#919701	#919701	RGB(145, 151, 1)	—	—
#279503	#279503	RGB(39, 149, 3)	—	—
#2c2418	#2c2418	RGB(44, 36, 24)	—	—

4 color pairs have low contrast and need improvement which may impact readability.