Created at 06/03/2020 18:22
  0.17k

Marketing campaign book branding

  • #2494c4
  • #9ae5f7
  • #1f7495
  • #a65478
  • #a4c5d4
  • #5a376e
The palette consists of Light colors. Accent colors #9ae5f7 and #a65478. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #5A376E (darkest) to #9AE5F7 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range.

Hues are spread broadly around the wheel — a varied palette (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #1F7495, #2494C4, #5A376E, #9AE5F7, #A4C5D4, #A65478

Palette Marketing campaign book branding has combination of 6 codes colors:
HEX: #2494c4, RGB: (36, 148, 196); HEX: #9ae5f7, RGB: (154, 229, 247); HEX: #1f7495, RGB: (31, 116, 149)
HEX: #a65478, RGB: (166, 84, 120); HEX: #a4c5d4, RGB: (164, 197, 212); HEX: #5a376e, RGB: (90, 55, 110)
Simplified version of palette colors
Shade of steelblue, Tint of powderblue, Tint of steelblue, Shade of mediumvioletred, Tint of lightblue, Tint of darkslateblue
Color scheme was created by colorswall

Colors codes in palette

Marketing campaign book branding color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#2494c4 #2494c4 RGB(36, 148, 196)
#9ae5f7 #9ae5f7 RGB(154, 229, 247)
#1f7495 #1f7495 RGB(31, 116, 149)
#a65478 #a65478 RGB(166, 84, 120)
#a4c5d4 #a4c5d4 RGB(164, 197, 212)
#5a376e #5a376e RGB(90, 55, 110)

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#2494c4
#1f7495
1.53
#2494c4
#a65478
1.46
#2494c4
#a4c5d4
1.88
#9ae5f7
#a4c5d4
1.29
#1f7495
#a65478
1.04
#1f7495
#5a376e
1.8

Image palette Marketing campaign book branding png