Created at 06/04/2020 09:46
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Logotype print design hand lettering branding

  • #f90464
  • #fafaca
  • #040464
  • #6d6c94
  • #dcdcc2
  • #3c447c
The palette consists of Light, Dark colors. Accent colors #f90464 and #040464. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #040464 (darkest) to #FAFACA (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #040464, #3C447C, #6D6C94, #DCDCC2, #F90464, #FAFACA

Palette Logotype print design hand lettering branding has combination of 6 codes colors:
HEX: #f90464, RGB: (249, 4, 100); HEX: #fafaca, RGB: (250, 250, 202); HEX: #040464, RGB: (4, 4, 100)
HEX: #6d6c94, RGB: (109, 108, 148); HEX: #dcdcc2, RGB: (220, 220, 194); HEX: #3c447c, RGB: (60, 68, 124)
Simplified version of palette colors
Tint of deeppink, Tint of lightgoldenrodyellow, Shade of Navy, Shade of slateblue, Tint of beige, Tint of darkslateblue
Color scheme was created by colorswall

Colors codes in palette

Logotype print design hand lettering branding color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#f90464 #f90464 RGB(249, 4, 100)
#fafaca #fafaca RGB(250, 250, 202)
#040464 #040464 RGB(4, 4, 100)
#6d6c94 #6d6c94 RGB(109, 108, 148)
#dcdcc2 #dcdcc2 RGB(220, 220, 194)
#3c447c #3c447c RGB(60, 68, 124)

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#f90464
#6d6c94
1.23
#fafaca
#dcdcc2
1.3
#040464
#3c447c
1.91
#6d6c94
#3c447c
1.82

Image palette Logotype print design hand lettering branding png