Web branding ui colors palette

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Created at 10/05/2019 07:26

The palette consists of Light, Dark, Semi dark colors. Accent colors #12a6ec and #f34a61. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #101A76 (darkest) to #9BB8CC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #101A76, #12A6EC, #4F78B1, #5C6474, #9BB8CC, #F34A61

Palette Web branding ui colors palette combines 6 color codes:

HEX: #12a6ec, RGB: (18, 166, 236); HEX: #f34a61, RGB: (243, 74, 97); HEX: #101a76, RGB: (16, 26, 118)

HEX: #4f78b1, RGB: (79, 120, 177); HEX: #9bb8cc, RGB: (155, 184, 204); HEX: #5c6474, RGB: (92, 100, 116)

Simplified version of palette colors

Shade of Deep Sky Blue, Tint of Indian Red, Shade of Midnight Blue, Shade of Steel Blue, Shade of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Web branding ui colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#12a6ec	#12a6ec	RGB(18, 166, 236)	—	—
#f34a61	#f34a61	RGB(243, 74, 97)	—	—
#101a76	#101a76	RGB(16, 26, 118)	—	—
#4f78b1	#4f78b1	RGB(79, 120, 177)	—	—
#9bb8cc	#9bb8cc	RGB(155, 184, 204)	—	—
#5c6474	#5c6474	RGB(92, 100, 116)	—	—

7 color pairs have low contrast and need improvement which may impact readability.