Branding logo ux colors palette

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Created at 10/05/2019 09:06

The palette consists of Light, Semi dark colors. Accent colors #e9b516 and #2a334c. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #2A334C (darkest) to #ECD57D (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #2A334C, #707582, #BC8C16, #BCC4C6, #E9B516, #ECD57D

Palette Branding logo ux colors palette combines 6 color codes:

HEX: #e9b516, RGB: (233, 181, 22); HEX: #ecd57d, RGB: (236, 213, 125); HEX: #bc8c16, RGB: (188, 140, 22)

HEX: #707582, RGB: (112, 117, 130); HEX: #bcc4c6, RGB: (188, 196, 198); HEX: #2a334c, RGB: (42, 51, 76)

Simplified version of palette colors

Tint of Goldenrod, Shade of Khaki, Tint of Dark Goldenrod, Shade of Slate Gray, Tint of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding logo ux colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e9b516	#e9b516	RGB(233, 181, 22)	—	—
#ecd57d	#ecd57d	RGB(236, 213, 125)	—	—
#bc8c16	#bc8c16	RGB(188, 140, 22)	—	—
#707582	#707582	RGB(112, 117, 130)	—	—
#bcc4c6	#bcc4c6	RGB(188, 196, 198)	—	—
#2a334c	#2a334c	RGB(42, 51, 76)	—	—

6 color pairs have low contrast and need improvement which may impact readability.