Letter mark a logo branding design simple colors

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Created at 06/04/2020 13:18

The palette consists of Light, Semi dark, Dark colors. Accent colors #049cfb and #a4a4a4. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #2C2C2C (darkest) to #68BFF9 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 1°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #0474BE, #049CFB, #2C2C2C, #68BFF9, #6B6B6B, #A4A4A4

Palette Letter mark a logo branding design simple colors combines 6 color codes:

HEX: #049cfb, RGB: (4, 156, 251); HEX: #68bff9, RGB: (104, 191, 249); HEX: #0474be, RGB: (4, 116, 190)

HEX: #6b6b6b, RGB: (107, 107, 107); HEX: #a4a4a4, RGB: (164, 164, 164); HEX: #2c2c2c, RGB: (44, 44, 44)

Simplified version of palette colors

Shade of Dodger Blue, Tint of Deep Sky Blue, Shade of Steel Blue, Tint of Dim Gray, Shade of Dark Gray, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Letter mark a logo branding design simple colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#049cfb	#049cfb	RGB(4, 156, 251)	—	—
#68bff9	#68bff9	RGB(104, 191, 249)	—	—
#0474be	#0474be	RGB(4, 116, 190)	—	—
#6b6b6b	#6b6b6b	RGB(107, 107, 107)	—	Gray42
#a4a4a4	#a4a4a4	RGB(164, 164, 164)	—	—
#2c2c2c	#2c2c2c	RGB(44, 44, 44)	—	—

7 color pairs have low contrast and need improvement which may impact readability.