Identity branding posters palette

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Created at 06/04/2020 13:24

The palette consists of Light, Semi dark colors. Accent colors #bbe4e4 and #254575. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #293F57 (darkest) to #BBE4E4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 37% across the palette.

A varied palette: its hues are spread across about 142° of the color wheel.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #254575, #293F57, #44849D, #5DBCBB, #BBE4E4, #CFC1CA

Palette Identity branding posters palette combines 6 color codes:

HEX: #5dbcbb, RGB: (93, 188, 187); HEX: #bbe4e4, RGB: (187, 228, 228); HEX: #254575, RGB: (37, 69, 117)

HEX: #44849d, RGB: (68, 132, 157); HEX: #cfc1ca, RGB: (207, 193, 202); HEX: #293f57, RGB: (41, 63, 87)

Simplified version of palette colors

Shade of Medium Turquoise, Tint of Powder Blue, Shade of Dark Slate Blue, Shade of Steel Blue, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Identity branding posters palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5dbcbb	#5dbcbb	RGB(93, 188, 187)	—	—
#bbe4e4	#bbe4e4	RGB(187, 228, 228)	—	—
#254575	#254575	RGB(37, 69, 117)	—	—
#44849d	#44849d	RGB(68, 132, 157)	—	—
#cfc1ca	#cfc1ca	RGB(207, 193, 202)	—	—
#293f57	#293f57	RGB(41, 63, 87)	—	—

5 color pairs have low contrast and need improvement which may impact readability.