Branding startup logo design track palette

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Created at 06/04/2020 13:31

The palette consists of Light, Semi dark colors. Accent colors #a977f1 and #396c4d. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #74247C (darkest) to #CCCCCC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #396C4D, #46E3E2, #74247C, #7A7A7C, #A977F1, #CCCCCC

Palette Branding startup logo design track palette combines 6 color codes:

HEX: #46e3e2, RGB: (70, 227, 226); HEX: #a977f1, RGB: (169, 119, 241); HEX: #74247c, RGB: (116, 36, 124)

HEX: #7a7a7c, RGB: (122, 122, 124); HEX: #cccccc, RGB: (204, 204, 204); HEX: #396c4d, RGB: (57, 108, 77)

Simplified version of palette colors

Tint of Medium Turquoise, Tint of Medium Purple, Tint of Purple, Shade of Grey, Shade of Light Gray, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Branding startup logo design track palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#46e3e2	#46e3e2	RGB(70, 227, 226)	—	—
#a977f1	#a977f1	RGB(169, 119, 241)	—	—
#74247c	#74247c	RGB(116, 36, 124)	—	—
#7a7a7c	#7a7a7c	RGB(122, 122, 124)	—	—
#cccccc	#cccccc	RGB(204, 204, 204)	—	Cerebral Grey
#396c4d	#396c4d	RGB(57, 108, 77)	—	—

6 color pairs have low contrast and need improvement which may impact readability.