Symbol vector identity logomark

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Created at 06/05/2020 10:43

The palette consists of Light, Dark, Semi dark colors. Accent colors #ecac64 and #140424. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #140424 (darkest) to #A0E9C5 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #140424, #304955, #A0E9C5, #AD514C, #B4B2A2, #ECAC64

Palette Symbol vector identity logomark combines 6 color codes:

HEX: #ecac64, RGB: (236, 172, 100); HEX: #a0e9c5, RGB: (160, 233, 197); HEX: #140424, RGB: (20, 4, 36)

HEX: #ad514c, RGB: (173, 81, 76); HEX: #b4b2a2, RGB: (180, 178, 162); HEX: #304955, RGB: (48, 73, 85)

Simplified version of palette colors

Tint of Sandy Brown, Shade of Aquamarine, Shade of Midnight Blue, Shade of Indian Red, Tint of Dark Gray, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Symbol vector identity logomark color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ecac64	#ecac64	RGB(236, 172, 100)	—	—
#a0e9c5	#a0e9c5	RGB(160, 233, 197)	—	—
#140424	#140424	RGB(20, 4, 36)	—	—
#ad514c	#ad514c	RGB(173, 81, 76)	—	—
#b4b2a2	#b4b2a2	RGB(180, 178, 162)	—	—
#304955	#304955	RGB(48, 73, 85)	—	—

4 color pairs have low contrast and need improvement which may impact readability.