Advertising typography positive quote brand new day palette

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Created at 06/05/2020 10:53

The palette consists of Light, Semi dark colors. Accent colors #e7613a and #06aa99. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #3F5E4C (darkest) to #E4DCBC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #06AA99, #3F5E4C, #66A2AE, #D4C4AC, #E4DCBC, #E7613A

Palette Advertising typography positive quote brand new day palette combines 6 color codes:

HEX: #e7613a, RGB: (231, 97, 58); HEX: #e4dcbc, RGB: (228, 220, 188); HEX: #06aa99, RGB: (6, 170, 153)

HEX: #66a2ae, RGB: (102, 162, 174); HEX: #d4c4ac, RGB: (212, 196, 172); HEX: #3f5e4c, RGB: (63, 94, 76)

Simplified version of palette colors

Shade of tomato, Shade of wheat, Shade of lightseagreen, Tint of cadetblue, Tint of tan, Tint of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Advertising typography positive quote brand new day palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e7613a	#e7613a	RGB(231, 97, 58)	—	—
#e4dcbc	#e4dcbc	RGB(228, 220, 188)	—	—
#06aa99	#06aa99	RGB(6, 170, 153)	—	—
#66a2ae	#66a2ae	RGB(102, 162, 174)	—	—
#d4c4ac	#d4c4ac	RGB(212, 196, 172)	—	—
#3f5e4c	#3f5e4c	RGB(63, 94, 76)	—	—

7 color pairs have low contrast and need improvement which may impact readability.