Ux ecommerce guidelines colors palette

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Created at 10/05/2019 18:43

The palette consists of Light, Semi dark colors. Accent colors #04bc92 and #4e343f. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #4E343F (darkest) to #BCC0C4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #04BC92, #0A8C6C, #4E343F, #64BCA4, #A1904C, #BCC0C4

Palette Ux ecommerce guidelines colors palette combines 6 color codes:

HEX: #04bc92, RGB: (4, 188, 146); HEX: #64bca4, RGB: (100, 188, 164); HEX: #0a8c6c, RGB: (10, 140, 108)

HEX: #a1904c, RGB: (161, 144, 76); HEX: #bcc0c4, RGB: (188, 192, 196); HEX: #4e343f, RGB: (78, 52, 63)

Simplified version of palette colors

Shade of mediumaquamarine, Shade of mediumaquamarine, Shade of seagreen, Tint of Olive, Shade of Silver, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Ux ecommerce guidelines colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04bc92	#04bc92	RGB(4, 188, 146)	—	—
#64bca4	#64bca4	RGB(100, 188, 164)	—	—
#0a8c6c	#0a8c6c	RGB(10, 140, 108)	—	—
#a1904c	#a1904c	RGB(161, 144, 76)	—	—
#bcc0c4	#bcc0c4	RGB(188, 192, 196)	—	—
#4e343f	#4e343f	RGB(78, 52, 63)	—	—

9 color pairs have low contrast and need improvement which may impact readability.