Branding ux logo design

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Created at 06/08/2020 19:45

The palette consists of Light, Semi dark colors. Accent colors #fbc404 and #115c98. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #115C98 (darkest) to #FBC404 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #115C98, #5FA09B, #646364, #C8A4B0, #FA9D7D, #FBC404

Palette Branding ux logo design combines 6 color codes:

HEX: #fbc404, RGB: (251, 196, 4); HEX: #fa9d7d, RGB: (250, 157, 125); HEX: #115c98, RGB: (17, 92, 152)

HEX: #5fa09b, RGB: (95, 160, 155); HEX: #c8a4b0, RGB: (200, 164, 176); HEX: #646364, RGB: (100, 99, 100)

Simplified version of palette colors

Shade of gold, Shade of lightsalmon, Shade of royalblue, Tint of cadetblue, Tint of rosybrown, Shade of dimgrey

Color scheme was created by colorswall

Color codes in palette

Branding ux logo design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbc404	#fbc404	RGB(251, 196, 4)	—	—
#fa9d7d	#fa9d7d	RGB(250, 157, 125)	—	—
#115c98	#115c98	RGB(17, 92, 152)	—	—
#5fa09b	#5fa09b	RGB(95, 160, 155)	—	—
#c8a4b0	#c8a4b0	RGB(200, 164, 176)	—	—
#646364	#646364	RGB(100, 99, 100)	—	—

8 color pairs have low contrast and need improvement which may impact readability.