Redesign concept redesigned store design colors

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Created at 06/08/2020 20:03

The palette consists of Semi dark, Light colors. Accent colors #db2633 and #3ca77e. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #706048 (darkest) to #A0D4C2 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #3CA77E, #648464, #706048, #A0D4C2, #DB2633, #E49899

Palette Redesign concept redesigned store design colors combines 6 color codes:

HEX: #db2633, RGB: (219, 38, 51); HEX: #e49899, RGB: (228, 152, 153); HEX: #3ca77e, RGB: (60, 167, 126)

HEX: #648464, RGB: (100, 132, 100); HEX: #a0d4c2, RGB: (160, 212, 194); HEX: #706048, RGB: (112, 96, 72)

Simplified version of palette colors

Tint of Crimson, Tint of Light Coral, Shade of Medium Sea Green, Tint of Sea Green, Tint of Medium Aquamarine, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Redesign concept redesigned store design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#db2633	#db2633	RGB(219, 38, 51)	—	—
#e49899	#e49899	RGB(228, 152, 153)	—	—
#3ca77e	#3ca77e	RGB(60, 167, 126)	—	—
#648464	#648464	RGB(100, 132, 100)	—	—
#a0d4c2	#a0d4c2	RGB(160, 212, 194)	—	—
#706048	#706048	RGB(112, 96, 72)	—	Midnight Brown

9 color pairs have low contrast and need improvement which may impact readability.