Grid logomark system branding

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Created at 06/11/2020 06:29

The palette consists of Light, Semi dark colors. Accent colors #cf9438 and #22b87f. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #34343B (darkest) to #CCB0B0 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #22B87F, #34343B, #588758, #CCB0B0, #CF9438, #D8A590

Palette Grid logomark system branding combines 6 color codes:

HEX: #cf9438, RGB: (207, 148, 56); HEX: #d8a590, RGB: (216, 165, 144); HEX: #22b87f, RGB: (34, 184, 127)

HEX: #588758, RGB: (88, 135, 88); HEX: #ccb0b0, RGB: (204, 176, 176); HEX: #34343b, RGB: (52, 52, 59)

Simplified version of palette colors

Tint of Peru, Tint of Dark Salmon, Shade of Medium Sea Green, Tint of Sea Green, Tint of Rosy Brown, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Grid logomark system branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cf9438	#cf9438	RGB(207, 148, 56)	—	—
#d8a590	#d8a590	RGB(216, 165, 144)	—	—
#22b87f	#22b87f	RGB(34, 184, 127)	—	—
#588758	#588758	RGB(88, 135, 88)	—	—
#ccb0b0	#ccb0b0	RGB(204, 176, 176)	—	—
#34343b	#34343b	RGB(52, 52, 59)	—	—

9 color pairs have low contrast and need improvement which may impact readability.