Logo customtype branding mark palette

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Created at 06/11/2020 17:33

The palette consists of Semi dark, Dark, Light colors. Accent colors #6454fc and #0e0282. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0E0282 (darkest) to #ACACAC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #0E0282, #454545, #6454FC, #645CFB, #646464, #ACACAC

Palette Logo customtype branding mark palette combines 6 color codes:

HEX: #6454fc, RGB: (100, 84, 252); HEX: #645cfb, RGB: (100, 92, 251); HEX: #0e0282, RGB: (14, 2, 130)

HEX: #646464, RGB: (100, 100, 100); HEX: #acacac, RGB: (172, 172, 172); HEX: #454545, RGB: (69, 69, 69)

Simplified version of palette colors

Tint of Slate Blue, Shade of Medium Slate Blue, Tint of Navy, Shade of Dim Gray, Tint of Dark Gray, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Logo customtype branding mark palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6454fc	#6454fc	RGB(100, 84, 252)	—	—
#645cfb	#645cfb	RGB(100, 92, 251)	—	—
#0e0282	#0e0282	RGB(14, 2, 130)	—	—
#646464	#646464	RGB(100, 100, 100)	—	—
#acacac	#acacac	RGB(172, 172, 172)	—	—
#454545	#454545	RGB(69, 69, 69)	—	Machine Gun Metal

6 color pairs have low contrast and need improvement which may impact readability.