Redesign case study ecommerce app hex colors

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Created at 06/12/2020 10:44

The palette consists of Light, Semi dark colors. Accent colors #e8504d and #5c6884. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #3E4150 (darkest) to #D9C4B2 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #3E4150, #549344, #5C6884, #D9C4B2, #E8504D, #EF8B89

Palette Redesign case study ecommerce app hex colors combines 6 color codes:

HEX: #e8504d, RGB: (232, 80, 77); HEX: #ef8b89, RGB: (239, 139, 137); HEX: #549344, RGB: (84, 147, 68)

HEX: #5c6884, RGB: (92, 104, 132); HEX: #d9c4b2, RGB: (217, 196, 178); HEX: #3e4150, RGB: (62, 65, 80)

Simplified version of palette colors

Shade of indianred, Tint of lightcoral, Tint of forestgreen, Shade of slategrey, Tint of tan, Shade of dimgrey

Color scheme was created by colorswall

Color codes in palette

Redesign case study ecommerce app hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e8504d	#e8504d	RGB(232, 80, 77)	—	—
#ef8b89	#ef8b89	RGB(239, 139, 137)	—	—
#549344	#549344	RGB(84, 147, 68)	—	—
#5c6884	#5c6884	RGB(92, 104, 132)	—	—
#d9c4b2	#d9c4b2	RGB(217, 196, 178)	—	—
#3e4150	#3e4150	RGB(62, 65, 80)	—	—

7 color pairs have low contrast and need improvement which may impact readability.