Logo ui branding palette

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Created at 06/12/2020 12:40

The palette consists of Dark, Light, Semi dark colors. Accent colors #1c2c9c and #d7e192. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #1C2C94 (darkest) to #D7E192 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 48% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1C2C94, #1C2C9C, #455396, #545C96, #B5C493, #D7E192

Palette Logo ui branding palette combines 6 color codes:

HEX: #1c2c9c, RGB: (28, 44, 156); HEX: #d7e192, RGB: (215, 225, 146); HEX: #1c2c94, RGB: (28, 44, 148)

HEX: #545c96, RGB: (84, 92, 150); HEX: #b5c493, RGB: (181, 196, 147); HEX: #455396, RGB: (69, 83, 150)

Simplified version of palette colors

Tint of Midnight Blue, Shade of Khaki, Tint of Midnight Blue, Shade of Slate Blue, Tint of Dark Sea Green, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo ui branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1c2c9c	#1c2c9c	RGB(28, 44, 156)	—	—
#d7e192	#d7e192	RGB(215, 225, 146)	—	—
#1c2c94	#1c2c94	RGB(28, 44, 148)	—	—
#545c96	#545c96	RGB(84, 92, 150)	—	—
#b5c493	#b5c493	RGB(181, 196, 147)	—	—
#455396	#455396	RGB(69, 83, 150)	—	—

7 color pairs have low contrast and need improvement which may impact readability.