Ads design brand identity mockup hex colors

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Created at 06/12/2020 13:18

The palette consists of Light, Semi dark, Dark colors. Accent colors #d0a458 and #09434c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #1F3132 (darkest) to #B2D5D6 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #09434C, #1F3132, #53AEB4, #B2D5D6, #D0A458, #DCBEA1

Palette Ads design brand identity mockup hex colors combines 6 color codes:

HEX: #d0a458, RGB: (208, 164, 88); HEX: #dcbea1, RGB: (220, 190, 161); HEX: #09434c, RGB: (9, 67, 76)

HEX: #53aeb4, RGB: (83, 174, 180); HEX: #b2d5d6, RGB: (178, 213, 214); HEX: #1f3132, RGB: (31, 49, 50)

Simplified version of palette colors

Tint of Goldenrod, Tint of Tan, Shade of Dark Slate Gray, Tint of Cadet Blue, Shade of Powder Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Ads design brand identity mockup hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d0a458	#d0a458	RGB(208, 164, 88)	—	—
#dcbea1	#dcbea1	RGB(220, 190, 161)	—	—
#09434c	#09434c	RGB(9, 67, 76)	—	—
#53aeb4	#53aeb4	RGB(83, 174, 180)	—	—
#b2d5d6	#b2d5d6	RGB(178, 213, 214)	—	—
#1f3132	#1f3132	RGB(31, 49, 50)	—	—

7 color pairs have low contrast and need improvement which may impact readability.