Typogaphy copywriting brand identity colors palette

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Created at 06/12/2020 13:35

The palette consists of Semi dark, Dark, Light colors. Accent colors #8d07fb and #444c44. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #370465 (darkest) to #BCBCBC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 1°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #370465, #444C44, #848484, #8D07FB, #923EDC, #BCBCBC

Palette Typogaphy copywriting brand identity colors palette combines 6 color codes:

HEX: #8d07fb, RGB: (141, 7, 251); HEX: #923edc, RGB: (146, 62, 220); HEX: #370465, RGB: (55, 4, 101)

HEX: #848484, RGB: (132, 132, 132); HEX: #bcbcbc, RGB: (188, 188, 188); HEX: #444c44, RGB: (68, 76, 68)

Simplified version of palette colors

Shade of Blue Violet, Tint of Dark Orchid, Shade of Indigo, Tint of Grey, Shade of Silver, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Typogaphy copywriting brand identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8d07fb	#8d07fb	RGB(141, 7, 251)	—	—
#923edc	#923edc	RGB(146, 62, 220)	—	—
#370465	#370465	RGB(55, 4, 101)	—	—
#848484	#848484	RGB(132, 132, 132)	—	—
#bcbcbc	#bcbcbc	RGB(188, 188, 188)	—	—
#444c44	#444c44	RGB(68, 76, 68)	—	—

7 color pairs have low contrast and need improvement which may impact readability.