App icon software company creative logo b2b colours

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Created at 06/12/2020 17:36

The palette consists of Semi dark, Light, Dark colors. Accent colors #de2649 and #072e77. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #040407 (darkest) to #DBD3C4 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #040407, #072E77, #6D57B1, #DBD3C4, #DE2649, #E67489

Palette App icon software company creative logo b2b colours combines 6 color codes:

HEX: #de2649, RGB: (222, 38, 73); HEX: #e67489, RGB: (230, 116, 137); HEX: #072e77, RGB: (7, 46, 119)

HEX: #6d57b1, RGB: (109, 87, 177); HEX: #dbd3c4, RGB: (219, 211, 196); HEX: #040407, RGB: (4, 4, 7)

Simplified version of palette colors

Tint of Crimson, Tint of Pale Violet Red, Tint of Midnight Blue, Shade of Slate Blue, Shade of Antique White, Tint of Black

Color scheme was created by colorswall

Color codes in palette

App icon software company creative logo b2b colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#de2649	#de2649	RGB(222, 38, 73)	—	—
#e67489	#e67489	RGB(230, 116, 137)	—	—
#072e77	#072e77	RGB(7, 46, 119)	—	—
#6d57b1	#6d57b1	RGB(109, 87, 177)	—	—
#dbd3c4	#dbd3c4	RGB(219, 211, 196)	—	—
#040407	#040407	RGB(4, 4, 7)	—	—

5 color pairs have low contrast and need improvement which may impact readability.