Brochure branding art direction sticker colors

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Created at 06/13/2020 06:45

The palette consists of Light, Semi dark colors. Accent colors #c97034 and #374a40. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #64341C (darkest) to #DCCCBC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

A varied palette: its hues are spread across about 131° of the color wheel.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #374A40, #64341C, #997363, #C97034, #DBB299, #DCCCBC

Palette Brochure branding art direction sticker colors combines 6 color codes:

HEX: #c97034, RGB: (201, 112, 52); HEX: #dbb299, RGB: (219, 178, 153); HEX: #64341c, RGB: (100, 52, 28)

HEX: #997363, RGB: (153, 115, 99); HEX: #dcccbc, RGB: (220, 204, 188); HEX: #374a40, RGB: (55, 74, 64)

Simplified version of palette colors

Tint of chocolate, Tint of tan, Shade of saddlebrown, Shade of rosybrown, Shade of antiquewhite, Shade of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Brochure branding art direction sticker colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c97034	#c97034	RGB(201, 112, 52)	—	—
#dbb299	#dbb299	RGB(219, 178, 153)	—	—
#64341c	#64341c	RGB(100, 52, 28)	—	—
#997363	#997363	RGB(153, 115, 99)	—	—
#dcccbc	#dcccbc	RGB(220, 204, 188)	—	—
#374a40	#374a40	RGB(55, 74, 64)	—	—

4 color pairs have low contrast and need improvement which may impact readability.