Agency branding website landing page ui minimal palette

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Created at 06/13/2020 16:49

The palette consists of Light, Semi dark colors. Accent colors #fa5c64 and #026a82. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #4E5764 (darkest) to #32D6FB (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #026A82, #32D6FB, #4E5764, #5474AC, #D0B5AD, #FA5C64

Palette Agency branding website landing page ui minimal palette combines 6 color codes:

HEX: #32d6fb, RGB: (50, 214, 251); HEX: #fa5c64, RGB: (250, 92, 100); HEX: #026a82, RGB: (2, 106, 130)

HEX: #5474ac, RGB: (84, 116, 172); HEX: #d0b5ad, RGB: (208, 181, 173); HEX: #4e5764, RGB: (78, 87, 100)

Simplified version of palette colors

Shade of skyblue, Shade of lightcoral, Shade of Teal, Tint of royalblue, Shade of Silver, Shade of dimgrey

Color scheme was created by colorswall

Color codes in palette

Agency branding website landing page ui minimal palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#32d6fb	#32d6fb	RGB(50, 214, 251)	—	—
#fa5c64	#fa5c64	RGB(250, 92, 100)	—	—
#026a82	#026a82	RGB(2, 106, 130)	—	—
#5474ac	#5474ac	RGB(84, 116, 172)	—	—
#d0b5ad	#d0b5ad	RGB(208, 181, 173)	—	—
#4e5764	#4e5764	RGB(78, 87, 100)	—	—

7 color pairs have low contrast and need improvement which may impact readability.