Branding vector web app design colours

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Created at 06/17/2020 22:16

The palette consists of Light, Semi dark colors. Accent colors #fcd43c and #0c3494. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #0C3494 (darkest) to #FBD479 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #0C3494, #62583B, #A65582, #DDC6B2, #FBD479, #FCD43C

Palette Branding vector web app design colours combines 6 color codes:

HEX: #fcd43c, RGB: (252, 212, 60); HEX: #fbd479, RGB: (251, 212, 121); HEX: #0c3494, RGB: (12, 52, 148)

HEX: #a65582, RGB: (166, 85, 130); HEX: #ddc6b2, RGB: (221, 198, 178); HEX: #62583b, RGB: (98, 88, 59)

Simplified version of palette colors

Tint of Gold, Shade of Navajo White, Shade of Dark Slate Blue, Tint of Medium Violet Red, Shade of Peach Puff, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Branding vector web app design colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fcd43c	#fcd43c	RGB(252, 212, 60)	—	—
#fbd479	#fbd479	RGB(251, 212, 121)	—	—
#0c3494	#0c3494	RGB(12, 52, 148)	—	—
#a65582	#a65582	RGB(166, 85, 130)	—	—
#ddc6b2	#ddc6b2	RGB(221, 198, 178)	—	—
#62583b	#62583b	RGB(98, 88, 59)	—	—

5 color pairs have low contrast and need improvement which may impact readability.