Branding brand identity colorful logo modern colors palette

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Created at 06/18/2020 20:36

The palette consists of Light, Semi dark colors. Accent colors #f90676 and #04acac. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #54302C (darkest) to #EAE6ED (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #04ACAC, #525F83, #54302C, #EAE6ED, #F90676, #FBCC8D

Palette Branding brand identity colorful logo modern colors palette combines 6 color codes:

HEX: #f90676, RGB: (249, 6, 118); HEX: #fbcc8d, RGB: (251, 204, 141); HEX: #04acac, RGB: (4, 172, 172)

HEX: #525f83, RGB: (82, 95, 131); HEX: #eae6ed, RGB: (234, 230, 237); HEX: #54302c, RGB: (84, 48, 44)

Simplified version of palette colors

Shade of Deep Pink, Shade of Navajo White, Shade of Light Sea Green, Tint of Dark Slate Blue, Shade of Ghost White, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Branding brand identity colorful logo modern colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f90676	#f90676	RGB(249, 6, 118)	—	—
#fbcc8d	#fbcc8d	RGB(251, 204, 141)	—	—
#04acac	#04acac	RGB(4, 172, 172)	—	—
#525f83	#525f83	RGB(82, 95, 131)	—	—
#eae6ed	#eae6ed	RGB(234, 230, 237)	—	—
#54302c	#54302c	RGB(84, 48, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.