Brand identity e abstract logo typography letter colours

0.25k

Created at 06/18/2020 20:57

The palette consists of Light, Dark, Semi dark colors. Accent colors #f9ce8f and #180f72. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #180F72 (darkest) to #F9CE8F (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #180F72, #61332C, #7A7C8C, #C4C4CC, #F2AF1A, #F9CE8F

Palette Brand identity e abstract logo typography letter colours combines 6 color codes:

HEX: #f2af1a, RGB: (242, 175, 26); HEX: #f9ce8f, RGB: (249, 206, 143); HEX: #180f72, RGB: (24, 15, 114)

HEX: #7a7c8c, RGB: (122, 124, 140); HEX: #c4c4cc, RGB: (196, 196, 204); HEX: #61332c, RGB: (97, 51, 44)

Simplified version of palette colors

Tint of Goldenrod, Shade of Navajo White, Shade of Midnight Blue, Tint of Slate Gray, Tint of Silver, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Brand identity e abstract logo typography letter colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f2af1a	#f2af1a	RGB(242, 175, 26)	—	—
#f9ce8f	#f9ce8f	RGB(249, 206, 143)	—	—
#180f72	#180f72	RGB(24, 15, 114)	—	—
#7a7c8c	#7a7c8c	RGB(122, 124, 140)	—	—
#c4c4cc	#c4c4cc	RGB(196, 196, 204)	—	—
#61332c	#61332c	RGB(97, 51, 44)	—	—

4 color pairs have low contrast and need improvement which may impact readability.