Typography root beer packaging design branding

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Created at 06/20/2020 07:36

The palette consists of Light, Semi dark, Dark colors. Accent colors #a0390e and #52ada1. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #293231 (darkest) to #ACD1CE (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #293231, #52ADA1, #A0390E, #ACD1CE, #BC8E36, #E1C185

Palette Typography root beer packaging design branding combines 6 color codes:

HEX: #bc8e36, RGB: (188, 142, 54); HEX: #e1c185, RGB: (225, 193, 133); HEX: #a0390e, RGB: (160, 57, 14)

HEX: #52ada1, RGB: (82, 173, 161); HEX: #acd1ce, RGB: (172, 209, 206); HEX: #293231, RGB: (41, 50, 49)

Simplified version of palette colors

Tint of Dark Goldenrod, Tint of Burlywood, Shade of Sienna, Tint of Light Sea Green, Shade of Powder Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Typography root beer packaging design branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bc8e36	#bc8e36	RGB(188, 142, 54)	—	—
#e1c185	#e1c185	RGB(225, 193, 133)	—	—
#a0390e	#a0390e	RGB(160, 57, 14)	—	—
#52ada1	#52ada1	RGB(82, 173, 161)	—	—
#acd1ce	#acd1ce	RGB(172, 209, 206)	—	—
#293231	#293231	RGB(41, 50, 49)	—	—

7 color pairs have low contrast and need improvement which may impact readability.