Modern ui illustration branding colors

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Created at 06/20/2020 08:02

The palette consists of Light, Semi dark colors. Accent colors #3678ef and #f5aba0. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #33486B (darkest) to #ACCDCA (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #33486B, #3678EF, #64589C, #804348, #ACCDCA, #F5ABA0

Palette Modern ui illustration branding colors combines 6 color codes:

HEX: #3678ef, RGB: (54, 120, 239); HEX: #f5aba0, RGB: (245, 171, 160); HEX: #33486b, RGB: (51, 72, 107)

HEX: #64589c, RGB: (100, 88, 156); HEX: #accdca, RGB: (172, 205, 202); HEX: #804348, RGB: (128, 67, 72)

Simplified version of palette colors

Tint of Royal Blue, Tint of Dark Salmon, Shade of Dark Slate Blue, Shade of Slate Blue, Shade of Powder Blue, Tint of Brown

Color scheme was created by colorswall

Color codes in palette

Modern ui illustration branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3678ef	#3678ef	RGB(54, 120, 239)	—	—
#f5aba0	#f5aba0	RGB(245, 171, 160)	—	—
#33486b	#33486b	RGB(51, 72, 107)	—	—
#64589c	#64589c	RGB(100, 88, 156)	—	—
#accdca	#accdca	RGB(172, 205, 202)	—	—
#804348	#804348	RGB(128, 67, 72)	—	—

6 color pairs have low contrast and need improvement which may impact readability.