Packaging design logo branding colors palette

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Created at 06/20/2020 14:15

The palette consists of Semi dark, Light colors. Accent colors #d3e48c and #24847c. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #453F3B (darkest) to #D3E48C (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #24847C, #453F3B, #55A09C, #9ED1CE, #AB623A, #D3E48C

Palette Packaging design logo branding colors palette combines 6 color codes:

HEX: #ab623a, RGB: (171, 98, 58); HEX: #d3e48c, RGB: (211, 228, 140); HEX: #24847c, RGB: (36, 132, 124)

HEX: #55a09c, RGB: (85, 160, 156); HEX: #9ed1ce, RGB: (158, 209, 206); HEX: #453f3b, RGB: (69, 63, 59)

Simplified version of palette colors

Tint of Sienna, Shade of Khaki, Tint of Teal, Shade of Cadet Blue, Shade of Powder Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Packaging design logo branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ab623a	#ab623a	RGB(171, 98, 58)	—	—
#d3e48c	#d3e48c	RGB(211, 228, 140)	—	—
#24847c	#24847c	RGB(36, 132, 124)	—	—
#55a09c	#55a09c	RGB(85, 160, 156)	—	—
#9ed1ce	#9ed1ce	RGB(158, 209, 206)	—	—
#453f3b	#453f3b	RGB(69, 63, 59)	—	—

5 color pairs have low contrast and need improvement which may impact readability.