Bluereceipt wireframes ad campaing social media

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Created at 06/24/2020 18:13

The palette consists of Light, Semi dark colors. Accent colors #fc646b and #034480. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #034480 (darkest) to #E4C6D1 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #034480, #044F94, #0784F7, #A2A6B4, #E4C6D1, #FC646B

Palette Bluereceipt wireframes ad campaing social media combines 6 color codes:

HEX: #0784f7, RGB: (7, 132, 247); HEX: #fc646b, RGB: (252, 100, 107); HEX: #034480, RGB: (3, 68, 128)

HEX: #a2a6b4, RGB: (162, 166, 180); HEX: #e4c6d1, RGB: (228, 198, 209); HEX: #044f94, RGB: (4, 79, 148)

Simplified version of palette colors

Shade of Dodger Blue, Shade of Light Coral, Shade of Dark Slate Blue, Shade of Dark Gray, Tint of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Bluereceipt wireframes ad campaing social media color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0784f7	#0784f7	RGB(7, 132, 247)	—	—
#fc646b	#fc646b	RGB(252, 100, 107)	—	—
#034480	#034480	RGB(3, 68, 128)	—	—
#a2a6b4	#a2a6b4	RGB(162, 166, 180)	—	—
#e4c6d1	#e4c6d1	RGB(228, 198, 209)	—	—
#044f94	#044f94	RGB(4, 79, 148)	—	—

6 color pairs have low contrast and need improvement which may impact readability.