Technology branding illustration ecommerce palette

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Created at 06/26/2020 07:14

The palette consists of Semi dark, Light, Dark colors. Accent colors #97c5fa and #c39ea8. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #21242B (darkest) to #97C5FA (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 137° of the color wheel.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0B1E71, #1737BA, #21242B, #5084AD, #97C5FA, #C39EA8

Palette Technology branding illustration ecommerce palette combines 6 color codes:

HEX: #1737ba, RGB: (23, 55, 186); HEX: #97c5fa, RGB: (151, 197, 250); HEX: #0b1e71, RGB: (11, 30, 113)

HEX: #5084ad, RGB: (80, 132, 173); HEX: #c39ea8, RGB: (195, 158, 168); HEX: #21242b, RGB: (33, 36, 43)

Simplified version of palette colors

Tint of Medium Blue, Shade of Light Sky Blue, Shade of Midnight Blue, Tint of Steel Blue, Tint of Rosy Brown, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Technology branding illustration ecommerce palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1737ba	#1737ba	RGB(23, 55, 186)	—	—
#97c5fa	#97c5fa	RGB(151, 197, 250)	—	—
#0b1e71	#0b1e71	RGB(11, 30, 113)	—	—
#5084ad	#5084ad	RGB(80, 132, 173)	—	—
#c39ea8	#c39ea8	RGB(195, 158, 168)	—	—
#21242b	#21242b	RGB(33, 36, 43)	—	—

5 color pairs have low contrast and need improvement which may impact readability.