Symbol logo ui branding colors palette

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Created at 06/26/2020 21:30

The palette consists of Semi dark, Light, Dark colors. Accent colors #0444c4 and #0444bc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1C2D3C (darkest) to #A5B6D2 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 12°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0444BC, #0444C4, #1C2D3C, #5094E0, #6D7C84, #A5B6D2

Palette Symbol logo ui branding colors palette combines 6 color codes:

HEX: #0444c4, RGB: (4, 68, 196); HEX: #5094e0, RGB: (80, 148, 224); HEX: #0444bc, RGB: (4, 68, 188)

HEX: #6d7c84, RGB: (109, 124, 132); HEX: #a5b6d2, RGB: (165, 182, 210); HEX: #1c2d3c, RGB: (28, 45, 60)

Simplified version of palette colors

Shade of Dark Slate Blue, Tint of Dodger Blue, Shade of Dark Slate Blue, Shade of Slate Gray, Shade of Light Steel Blue, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Symbol logo ui branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0444c4	#0444c4	RGB(4, 68, 196)	—	—
#5094e0	#5094e0	RGB(80, 148, 224)	—	—
#0444bc	#0444bc	RGB(4, 68, 188)	—	—
#6d7c84	#6d7c84	RGB(109, 124, 132)	—	—
#a5b6d2	#a5b6d2	RGB(165, 182, 210)	—	—
#1c2d3c	#1c2d3c	RGB(28, 45, 60)	—	—

7 color pairs have low contrast and need improvement which may impact readability.