Branding power shape

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Created at 10/08/2019 21:42

The palette consists of Semi dark, Light, Dark colors. Accent colors #7c14bc and #5b0e8a. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #5B0E8A (darkest) to #EADCEC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 19°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #5B0E8A, #5E0F89, #7C14B4, #7C14BC, #B48CD4, #EADCEC

Palette Branding power shape combines 6 color codes:

HEX: #7c14bc, RGB: (124, 20, 188); HEX: #b48cd4, RGB: (180, 140, 212); HEX: #7c14b4, RGB: (124, 20, 180)

HEX: #5b0e8a, RGB: (91, 14, 138); HEX: #eadcec, RGB: (234, 220, 236); HEX: #5e0f89, RGB: (94, 15, 137)

Simplified version of palette colors

Tint of Dark Violet, Shade of Plum, Tint of Dark Violet, Tint of Indigo, Shade of Lavender Blush, Tint of Indigo

Color scheme was created by colorswall

Color codes in palette

Branding power shape color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7c14bc	#7c14bc	RGB(124, 20, 188)	—	—
#b48cd4	#b48cd4	RGB(180, 140, 212)	—	—
#7c14b4	#7c14b4	RGB(124, 20, 180)	—	—
#5b0e8a	#5b0e8a	RGB(91, 14, 138)	—	—
#eadcec	#eadcec	RGB(234, 220, 236)	—	—
#5e0f89	#5e0f89	RGB(94, 15, 137)	—	—

6 color pairs have low contrast and need improvement which may impact readability.