Forms branding vehicle design

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Created at 07/01/2020 17:43

The palette consists of Light, Semi dark colors. Accent colors #fcf484 and #323458. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #323458 (darkest) to #FCF484 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #323458, #746C04, #A1955E, #CCC48C, #F5EB0D, #FCF484

Palette Forms branding vehicle design combines 6 color codes:

HEX: #f5eb0d, RGB: (245, 235, 13); HEX: #fcf484, RGB: (252, 244, 132); HEX: #746c04, RGB: (116, 108, 4)

HEX: #a1955e, RGB: (161, 149, 94); HEX: #ccc48c, RGB: (204, 196, 140); HEX: #323458, RGB: (50, 52, 88)

Simplified version of palette colors

Shade of Yellow, Tint of Khaki, Shade of Olive, Shade of Dark Khaki, Tint of Dark Khaki, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Forms branding vehicle design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f5eb0d	#f5eb0d	RGB(245, 235, 13)	—	—
#fcf484	#fcf484	RGB(252, 244, 132)	—	—
#746c04	#746c04	RGB(116, 108, 4)	—	—
#a1955e	#a1955e	RGB(161, 149, 94)	—	—
#ccc48c	#ccc48c	RGB(204, 196, 140)	—	—
#323458	#323458	RGB(50, 52, 88)	—	—

5 color pairs have low contrast and need improvement which may impact readability.