Logomark branding play button brand identity palette

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Created at 07/01/2020 19:00

The palette consists of Light, Semi dark colors. Accent colors #0bfc83 and #c4bcc4. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #3A4054 (darkest) to #84F9C4 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 76°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0BFC83, #0C8C4C, #3A4054, #7D808E, #84F9C4, #C4BCC4

Palette Logomark branding play button brand identity palette combines 6 color codes:

HEX: #0bfc83, RGB: (11, 252, 131); HEX: #84f9c4, RGB: (132, 249, 196); HEX: #0c8c4c, RGB: (12, 140, 76)

HEX: #7d808e, RGB: (125, 128, 142); HEX: #c4bcc4, RGB: (196, 188, 196); HEX: #3a4054, RGB: (58, 64, 84)

Simplified version of palette colors

Tint of Spring Green, Shade of Aquamarine, Shade of Sea Green, Tint of Slate Gray, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logomark branding play button brand identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0bfc83	#0bfc83	RGB(11, 252, 131)	—	—
#84f9c4	#84f9c4	RGB(132, 249, 196)	—	—
#0c8c4c	#0c8c4c	RGB(12, 140, 76)	—	—
#7d808e	#7d808e	RGB(125, 128, 142)	—	—
#c4bcc4	#c4bcc4	RGB(196, 188, 196)	—	—
#3a4054	#3a4054	RGB(58, 64, 84)	—	—

4 color pairs have low contrast and need improvement which may impact readability.