Design the office rebranding branding palette

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Created at 07/02/2020 15:30

The palette consists of Dark, Light colors. Accent colors #1404fc and #0b0197. Palette has Cool colors temperature.

By lightness, this palette runs from #04047C (darkest) to #7C7CF0 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 4°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #04047C, #040494, #0B0197, #0F0F89, #1404FC, #7C7CF0

Palette Design the office rebranding branding palette combines 6 color codes:

HEX: #1404fc, RGB: (20, 4, 252); HEX: #7c7cf0, RGB: (124, 124, 240); HEX: #04047c, RGB: (4, 4, 124)

HEX: #0b0197, RGB: (11, 1, 151); HEX: #0f0f89, RGB: (15, 15, 137); HEX: #040494, RGB: (4, 4, 148)

Simplified version of palette colors

Tint of Blue, Tint of Medium Slate Blue, Tint of Navy, Tint of Dark Blue, Tint of Dark Blue, Tint of Dark Blue

Color scheme was created by colorswall

Color codes in palette

Design the office rebranding branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1404fc	#1404fc	RGB(20, 4, 252)	—	—
#7c7cf0	#7c7cf0	RGB(124, 124, 240)	—	—
#04047c	#04047c	RGB(4, 4, 124)	—	—
#0b0197	#0b0197	RGB(11, 1, 151)	—	—
#0f0f89	#0f0f89	RGB(15, 15, 137)	—	—
#040494	#040494	RGB(4, 4, 148)	—	—

10 color pairs have low contrast and need improvement which may impact readability.