Redesign logo visual identity design colors

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Created at 07/03/2020 08:31

The palette consists of Semi dark, Light, Dark colors. Accent colors #4538e1 and #4c4c44. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #151375 (darkest) to #C8C9DD (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 8°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #151375, #4538E1, #4C4C44, #7C7D84, #938BED, #C8C9DD

Palette Redesign logo visual identity design colors combines 6 color codes:

HEX: #4538e1, RGB: (69, 56, 225); HEX: #938bed, RGB: (147, 139, 237); HEX: #151375, RGB: (21, 19, 117)

HEX: #7c7d84, RGB: (124, 125, 132); HEX: #c8c9dd, RGB: (200, 201, 221); HEX: #4c4c44, RGB: (76, 76, 68)

Simplified version of palette colors

Tint of Blue, Tint of Medium Purple, Shade of Midnight Blue, Shade of Grey, Tint of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Redesign logo visual identity design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4538e1	#4538e1	RGB(69, 56, 225)	—	—
#938bed	#938bed	RGB(147, 139, 237)	—	—
#151375	#151375	RGB(21, 19, 117)	—	—
#7c7d84	#7c7d84	RGB(124, 125, 132)	—	—
#c8c9dd	#c8c9dd	RGB(200, 201, 221)	—	—
#4c4c44	#4c4c44	RGB(76, 76, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.