Created at 07/03/2020 11:12

Hero section email webdesign marketing tool palette

The palette consists of Light, Dark colors. Accent colors #2ada77 and #f46484. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #372117 (darkest) to #C4CFDC (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #2ADA77, #2F3850, #372117, #B2785D, #C4CFDC, #F46484

Palette Hero section email webdesign marketing tool palette has combination of 6 codes colors:

HEX: #2ada77, RGB: (42, 218, 119); HEX: #f46484, RGB: (244, 100, 132); HEX: #372117, RGB: (55, 33, 23)

HEX: #b2785d, RGB: (178, 120, 93); HEX: #c4cfdc, RGB: (196, 207, 220); HEX: #2f3850, RGB: (47, 56, 80)

Simplified version of palette colors

Tint of mediumspringgreen, Tint of palevioletred, Shade of Black, Shade of chocolate, Shade of lightsteelblue, Tint of darkslateblue

Color scheme was created by colorswall

Colors codes in palette

Hero section email webdesign marketing tool palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2ada77	#2ada77	RGB(42, 218, 119)	—	—
#f46484	#f46484	RGB(244, 100, 132)	—	—
#372117	#372117	RGB(55, 33, 23)	—	—
#b2785d	#b2785d	RGB(178, 120, 93)	—	—
#c4cfdc	#c4cfdc	RGB(196, 207, 220)	—	—
#2f3850	#2f3850	RGB(47, 56, 80)	—	—

6 color pairs have low contrast and need improvement which may impact readability.