Illustration logo concept branding colors palette

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Created at 07/03/2020 12:52

The palette consists of Light, Semi dark colors. Accent colors #e9f48b and #043c8c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #043C8C (darkest) to #E9F48B (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #043C8C, #13BCF1, #5B7CA0, #5C4434, #ACBD95, #E9F48B

Palette Illustration logo concept branding colors palette combines 6 color codes:

HEX: #13bcf1, RGB: (19, 188, 241); HEX: #e9f48b, RGB: (233, 244, 139); HEX: #043c8c, RGB: (4, 60, 140)

HEX: #5b7ca0, RGB: (91, 124, 160); HEX: #acbd95, RGB: (172, 189, 149); HEX: #5c4434, RGB: (92, 68, 52)

Simplified version of palette colors

Tint of Deep Sky Blue, Tint of Khaki, Shade of Dark Slate Blue, Tint of Steel Blue, Tint of Dark Sea Green, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Illustration logo concept branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#13bcf1	#13bcf1	RGB(19, 188, 241)	—	—
#e9f48b	#e9f48b	RGB(233, 244, 139)	—	—
#043c8c	#043c8c	RGB(4, 60, 140)	—	—
#5b7ca0	#5b7ca0	RGB(91, 124, 160)	—	—
#acbd95	#acbd95	RGB(172, 189, 149)	—	—
#5c4434	#5c4434	RGB(92, 68, 52)	—	—

5 color pairs have low contrast and need improvement which may impact readability.