Branding software development logo design identity palette

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Created at 07/04/2020 07:34

The palette consists of Light, Dark colors. Accent colors #e9d91c and #840494. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #422944 (darkest) to #E9D91C (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 122° of the color wheel.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #422944, #840494, #848484, #BCBCBC, #E9D91C, #EB5B78

Palette Branding software development logo design identity palette combines 6 color codes:

HEX: #e9d91c, RGB: (233, 217, 28); HEX: #eb5b78, RGB: (235, 91, 120); HEX: #840494, RGB: (132, 4, 148)

HEX: #848484, RGB: (132, 132, 132); HEX: #bcbcbc, RGB: (188, 188, 188); HEX: #422944, RGB: (66, 41, 68)

Simplified version of palette colors

Shade of Gold, Shade of Pale Violet Red, Tint of Dark Magenta, Tint of Grey, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding software development logo design identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e9d91c	#e9d91c	RGB(233, 217, 28)	—	—
#eb5b78	#eb5b78	RGB(235, 91, 120)	—	—
#840494	#840494	RGB(132, 4, 148)	—	—
#848484	#848484	RGB(132, 132, 132)	—	—
#bcbcbc	#bcbcbc	RGB(188, 188, 188)	—	—
#422944	#422944	RGB(66, 41, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.