Residential product design landing page branding palette

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Created at 07/05/2020 15:07

The palette consists of Light, Semi dark colors. Accent colors #17a384 and #4c3d36. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #4C3D36 (darkest) to #9FD5CC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #17A384, #2AAC8C, #4C3D36, #577DA7, #92A8C4, #9FD5CC

Palette Residential product design landing page branding palette combines 6 color codes:

HEX: #17a384, RGB: (23, 163, 132); HEX: #9fd5cc, RGB: (159, 213, 204); HEX: #2aac8c, RGB: (42, 172, 140)

HEX: #577da7, RGB: (87, 125, 167); HEX: #92a8c4, RGB: (146, 168, 196); HEX: #4c3d36, RGB: (76, 61, 54)

Simplified version of palette colors

Shade of Light Sea Green, Shade of Pale Turquoise, Shade of Medium Sea Green, Tint of Steel Blue, Shade of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Residential product design landing page branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#17a384	#17a384	RGB(23, 163, 132)	—	—
#9fd5cc	#9fd5cc	RGB(159, 213, 204)	—	—
#2aac8c	#2aac8c	RGB(42, 172, 140)	—	—
#577da7	#577da7	RGB(87, 125, 167)	—	—
#92a8c4	#92a8c4	RGB(146, 168, 196)	—	—
#4c3d36	#4c3d36	RGB(76, 61, 54)	—	—

9 color pairs have low contrast and need improvement which may impact readability.