Agency logo brand identity typogaphy colorful colors

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Created at 07/06/2020 18:04

The palette consists of Light, Dark, Semi dark colors. Accent colors #04b1fc and #7fdcfc. Palette has Cool colors temperature.

By lightness, this palette runs from #1C2C4C (darkest) to #7FDCFC (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 33°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #04B1FC, #1C2C4C, #2B3851, #6E748C, #7FDCFC, #99ABC2

Palette Agency logo brand identity typogaphy colorful colors combines 6 color codes:

HEX: #04b1fc, RGB: (4, 177, 252); HEX: #7fdcfc, RGB: (127, 220, 252); HEX: #1c2c4c, RGB: (28, 44, 76)

HEX: #6e748c, RGB: (110, 116, 140); HEX: #99abc2, RGB: (153, 171, 194); HEX: #2b3851, RGB: (43, 56, 81)

Simplified version of palette colors

Shade of Deep Sky Blue, Tint of Sky Blue, Tint of Midnight Blue, Shade of Slate Gray, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Agency logo brand identity typogaphy colorful colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04b1fc	#04b1fc	RGB(4, 177, 252)	—	—
#7fdcfc	#7fdcfc	RGB(127, 220, 252)	—	—
#1c2c4c	#1c2c4c	RGB(28, 44, 76)	—	—
#6e748c	#6e748c	RGB(110, 116, 140)	—	—
#99abc2	#99abc2	RGB(153, 171, 194)	—	—
#2b3851	#2b3851	RGB(43, 56, 81)	—	—

6 color pairs have low contrast and need improvement which may impact readability.