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Created at 07/08/2020 21:35
  0.27k

Graphic rebranding typography paper palette

  • #afa154
  • #fbefb1
  • #04417b
  • #6484b4
  • #c9c4aa
  • #2c4454
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The palette consists of Light colors. Accent colors #fbefb1 and #04417b. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #04417B (darkest) to #FBEFB1 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #04417B, #2C4454, #6484B4, #AFA154, #C9C4AA, #FBEFB1

Palette Graphic rebranding typography paper palette has combination of 6 codes colors:
HEX: #afa154, RGB: (175, 161, 84); HEX: #fbefb1, RGB: (251, 239, 177); HEX: #04417b, RGB: (4, 65, 123)
HEX: #6484b4, RGB: (100, 132, 180); HEX: #c9c4aa, RGB: (201, 196, 170); HEX: #2c4454, RGB: (44, 68, 84)
Simplified version of palette colors
Tint of darkkhaki, Shade of palegoldenrod, Tint of darkslateblue, Shade of steelblue, Tint of wheat, Tint of darkslategrey
Color scheme was created by colorswall

Colors codes in palette

Graphic rebranding typography paper palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#afa154 #afa154 RGB(175, 161, 84)
#fbefb1 #fbefb1 RGB(251, 239, 177)
#04417b #04417b RGB(4, 65, 123)
#6484b4 #6484b4 RGB(100, 132, 180)
#c9c4aa #c9c4aa RGB(201, 196, 170)
#2c4454 #2c4454 RGB(44, 68, 84)

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#afa154
#6484b4
1.46
#afa154
#c9c4aa
1.48
#fbefb1
#c9c4aa
1.51
#04417b
#2c4454
1

Image palette Graphic rebranding typography paper palette png

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