Identity design branding logo brand colours

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Created at 07/12/2020 10:43

The palette consists of Light, Semi dark, Dark colors. Accent colors #048464 and Black Wash #0c0c0c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #83F5CE (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 8°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #048464, #0A8E60, #0C0C0C, #0EB87D, #3C7C64, #83F5CE

Palette Identity design branding logo brand colours combines 6 color codes:

HEX: #0eb87d, RGB: (14, 184, 125); HEX: #83f5ce, RGB: (131, 245, 206); HEX: #048464, RGB: (4, 132, 100)

HEX: #3c7c64, RGB: (60, 124, 100); HEX: #0a8e60, RGB: (10, 142, 96); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Medium Sea Green, Shade of Aquamarine, Shade of Sea Green, Shade of Sea Green, Shade of Sea Green, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Identity design branding logo brand colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0eb87d	#0eb87d	RGB(14, 184, 125)	—	—
#83f5ce	#83f5ce	RGB(131, 245, 206)	—	—
#048464	#048464	RGB(4, 132, 100)	—	—
#3c7c64	#3c7c64	RGB(60, 124, 100)	—	—
#0a8e60	#0a8e60	RGB(10, 142, 96)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

7 color pairs have low contrast and need improvement which may impact readability.