Logo branding modern concept app design colors

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Created at 07/12/2020 11:49

The palette consists of Dark, Light, Semi dark colors. Accent colors #7507ec and #067dc4. Palette has Cool colors temperature.

By lightness, this palette runs from #3C475D (darkest) to #C48CEC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 73°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #067DC4, #3C475D, #5F718C, #7507EC, #A79BC6, #C48CEC

Palette Logo branding modern concept app design colors combines 6 color codes:

HEX: #7507ec, RGB: (117, 7, 236); HEX: #c48cec, RGB: (196, 140, 236); HEX: #067dc4, RGB: (6, 125, 196)

HEX: #5f718c, RGB: (95, 113, 140); HEX: #a79bc6, RGB: (167, 155, 198); HEX: #3c475d, RGB: (60, 71, 93)

Simplified version of palette colors

Shade of blueviolet, Shade of violet, Shade of steelblue, Shade of slategrey, Shade of plum, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Logo branding modern concept app design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7507ec	#7507ec	RGB(117, 7, 236)	—	—
#c48cec	#c48cec	RGB(196, 140, 236)	—	—
#067dc4	#067dc4	RGB(6, 125, 196)	—	—
#5f718c	#5f718c	RGB(95, 113, 140)	—	—
#a79bc6	#a79bc6	RGB(167, 155, 198)	—	—
#3c475d	#3c475d	RGB(60, 71, 93)	—	—

10 color pairs have low contrast and need improvement which may impact readability.