Branding ui illustration icon hex colors

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Created at 07/12/2020 14:29

The palette consists of Light, Semi dark colors. Accent colors #9e84fa and #963002. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #963002 (darkest) to #F4F4EC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #086890, #0C94CC, #963002, #9E84FA, #F4F4EC, #FB5206

Palette Branding ui illustration icon hex colors combines 6 color codes:

HEX: #fb5206, RGB: (251, 82, 6); HEX: #9e84fa, RGB: (158, 132, 250); HEX: #0c94cc, RGB: (12, 148, 204)

HEX: #963002, RGB: (150, 48, 2); HEX: #f4f4ec, RGB: (244, 244, 236); HEX: #086890, RGB: (8, 104, 144)

Simplified version of palette colors

Tint of Orange Red, Tint of Medium Purple, Shade of Steel Blue, Shade of Saddle Brown, Shade of Floral White, Shade of Steel Blue

Color scheme was created by colorswall

Color codes in palette

Branding ui illustration icon hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb5206	#fb5206	RGB(251, 82, 6)	—	—
#9e84fa	#9e84fa	RGB(158, 132, 250)	—	—
#0c94cc	#0c94cc	RGB(12, 148, 204)	—	—
#963002	#963002	RGB(150, 48, 2)	—	—
#f4f4ec	#f4f4ec	RGB(244, 244, 236)	—	—
#086890	#086890	RGB(8, 104, 144)	—	—

6 color pairs have low contrast and need improvement which may impact readability.