Branding logo design lettering logotype colours

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Created at 07/13/2020 06:47

The palette consists of Light, Semi dark colors. Accent colors #8df3d0 and #ccadb6. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #3B4144 (darkest) to #8DF3D0 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #265E4D, #3B4144, #5EA58C, #64C0A4, #8DF3D0, #CCADB6

Palette Branding logo design lettering logotype colours combines 6 color codes:

HEX: #64c0a4, RGB: (100, 192, 164); HEX: #8df3d0, RGB: (141, 243, 208); HEX: #265e4d, RGB: (38, 94, 77)

HEX: #5ea58c, RGB: (94, 165, 140); HEX: #ccadb6, RGB: (204, 173, 182); HEX: #3b4144, RGB: (59, 65, 68)

Simplified version of palette colors

Shade of Medium Aquamarine, Shade of Aquamarine, Tint of Dark Slate Gray, Tint of Light Sea Green, Shade of Thistle, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding logo design lettering logotype colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#64c0a4	#64c0a4	RGB(100, 192, 164)	—	—
#8df3d0	#8df3d0	RGB(141, 243, 208)	—	—
#265e4d	#265e4d	RGB(38, 94, 77)	—	—
#5ea58c	#5ea58c	RGB(94, 165, 140)	—	—
#ccadb6	#ccadb6	RGB(204, 173, 182)	—	—
#3b4144	#3b4144	RGB(59, 65, 68)	—	—

6 color pairs have low contrast and need improvement which may impact readability.