Logos n letter logo brand identity branding palette

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Created at 07/13/2020 07:06

The palette consists of Dark, Light, Semi dark colors. Accent colors #4c04e4 and #34049d. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #34049D (darkest) to #ACBCC4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 72°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #2C3C54, #34049D, #4C04E4, #737E8A, #ACBCC4, #B474EC

Palette Logos n letter logo brand identity branding palette combines 6 color codes:

HEX: #4c04e4, RGB: (76, 4, 228); HEX: #b474ec, RGB: (180, 116, 236); HEX: #34049d, RGB: (52, 4, 157)

HEX: #737e8a, RGB: (115, 126, 138); HEX: #acbcc4, RGB: (172, 188, 196); HEX: #2c3c54, RGB: (44, 60, 84)

Simplified version of palette colors

Tint of Blue, Tint of Medium Purple, Tint of Dark Blue, Shade of Slate Gray, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logos n letter logo brand identity branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4c04e4	#4c04e4	RGB(76, 4, 228)	—	—
#b474ec	#b474ec	RGB(180, 116, 236)	—	—
#34049d	#34049d	RGB(52, 4, 157)	—	—
#737e8a	#737e8a	RGB(115, 126, 138)	—	—
#acbcc4	#acbcc4	RGB(172, 188, 196)	—	—
#2c3c54	#2c3c54	RGB(44, 60, 84)	—	—

5 color pairs have low contrast and need improvement which may impact readability.