Ecommerce figma online marketing shopping

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Created at 07/14/2020 07:04

The palette consists of Light, Semi dark colors. Accent colors #37b8cd and #fa77b9. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #523C32 (darkest) to #BBD8DE (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #246069, #37B8CD, #4B838D, #523C32, #BBD8DE, #FA77B9

Palette Ecommerce figma online marketing shopping combines 6 color codes:

HEX: #37b8cd, RGB: (55, 184, 205); HEX: #fa77b9, RGB: (250, 119, 185); HEX: #246069, RGB: (36, 96, 105)

HEX: #4b838d, RGB: (75, 131, 141); HEX: #bbd8de, RGB: (187, 216, 222); HEX: #523c32, RGB: (82, 60, 50)

Simplified version of palette colors

Tint of Dark Turquoise, Tint of Hot Pink, Tint of Dark Slate Gray, Tint of Teal, Tint of Light Blue, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Ecommerce figma online marketing shopping color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#37b8cd	#37b8cd	RGB(55, 184, 205)	—	—
#fa77b9	#fa77b9	RGB(250, 119, 185)	—	—
#246069	#246069	RGB(36, 96, 105)	—	—
#4b838d	#4b838d	RGB(75, 131, 141)	—	—
#bbd8de	#bbd8de	RGB(187, 216, 222)	—	—
#523c32	#523c32	RGB(82, 60, 50)	—	—

7 color pairs have low contrast and need improvement which may impact readability.