Branding letter e logo mark palette

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Created at 07/14/2020 20:06

The palette consists of Semi dark, Light, Dark colors. Accent colors #843cf6 and #b283fa. Palette has Cool colors temperature.

By lightness, this palette runs from #040C54 (darkest) to #B4BCD6 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 61% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 39°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #040C54, #3C4C7C, #4F4F90, #843CF6, #B283FA, #B4BCD6

Palette Branding letter e logo mark palette combines 6 color codes:

HEX: #843cf6, RGB: (132, 60, 246); HEX: #b283fa, RGB: (178, 131, 250); HEX: #040c54, RGB: (4, 12, 84)

HEX: #4f4f90, RGB: (79, 79, 144); HEX: #b4bcd6, RGB: (180, 188, 214); HEX: #3c4c7c, RGB: (60, 76, 124)

Simplified version of palette colors

Tint of Blue Violet, Tint of Medium Purple, Shade of Midnight Blue, Tint of Dark Slate Blue, Shade of Light Steel Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding letter e logo mark palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#843cf6	#843cf6	RGB(132, 60, 246)	—	—
#b283fa	#b283fa	RGB(178, 131, 250)	—	—
#040c54	#040c54	RGB(4, 12, 84)	—	—
#4f4f90	#4f4f90	RGB(79, 79, 144)	—	—
#b4bcd6	#b4bcd6	RGB(180, 188, 214)	—	—
#3c4c7c	#3c4c7c	RGB(60, 76, 124)	—	—

5 color pairs have low contrast and need improvement which may impact readability.